Portland Race for the Cure Gears Up for 2014

From Press Release –

The 2014 Portland Race for the Cure – set to take place on Sunday, September 21 at Tom McCall Waterfront Park – has a new race management partner with Beaverton, OR-based AA Sports, Ltd. Portland Race for the Cure is the largest fundraiser and awareness program for Susan G. Komen Oregon & SW Washington. AA Sports, Ltd. is known as a premier multisport event company and has produced triathlons and duathlons, half-marathons and marathons, as well as shorter distance run/walks in the Northwest for more than 26 years. AA Sports Ltd. will provide Portland Race for the Cure with assistance on logistical operations and event production, helping the local Komen Affiliate reach their goal of raising $2.5 million to fund their mission activities: Research, Early Detection, Survivor Support and Advocacy. Above all, AA Sports, Ltd will help in giving survivors and co-survivors one of the best days possible during the 2014 Race for the Cure.

“We are so pleased and excited to be working with Susan G. Komen Oregon & SW Washington! Our goal is to support their mission and efforts in raising funds which continue to improve outcomes in breast cancer cases. Our staff, race experts, marketing team and event coordinators are at the ready to make Portland Race for the Cure a wonderful, successful experience for all participants. The fight against breast cancer and this organization mean the world to me, having lost my own mother to breast cancer. As a women and a business owner, I’m thrilled to be a part of this dynamic, life enriching endeavor,” said Carol Atherton, President of AA Sports, Ltd.

Each year, thousands make their way to Portland Race for the Cure to feel the empowerment of other survivors, to know they are not alone in the journey, and to show their strength as a united front against breast cancer.  Most importantly, a majority of participants go that “extra mile” with their amazing fundraising efforts. Portland Race for the Cure participants have raised $29 million since 1992. Some participate in memory of a friend or loved one who lost their battle, some participate in support of someone currently fighting, and all are able to raise funds to help continue the research that is blasting away at survivor statistics.

Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global fight against breast cancer. Today, Susan G. Komen rallies the boldest community, fuels the best science, and makes the biggest impact in the fight against breast cancer. Since 1982, Komen has played a critical role in every major advance in the fight against breast cancer – transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors.

To learn more about the Portland Race for the Cure, visit http://www.komenoregon.org

To learn more about AA Sport, Ltd. events visit www.AASportsLtd.com

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