Brooks Running of Bothell, WA to Provide All-Access Pass to Footwear Creation Process

November 22, 2010

From Press Release –

The Brooks Lodge will provide consumers with an inside look at the footwear creation process, which will include video clips and blog posts.

Leading running company Brooks Sports, Inc. has announced the launch of The Brooks Lodge, a unique website that takes consumers through the creation of the Cascadia 7 – a shoe scheduled to hit retail in 2012 – in real time. Through videos, blog posts and more, followers will get a step-by-step, inside look into the design, development, testing and production of a future version of this award-winning trail running shoe at www.thebrookslodge.com.

“The Brooks Lodge is a new way for us to connect with the runner,” said Jon Teipen, footwear product line manager at Brooks. “We’re pulling back the curtain and providing unprecedented, behind-the-scenes access to our footwear team and our footwear creation process. We’re inviting people to interact with the team, provide feedback and be a part of the Brooks experience.”

At www.thebrookslodge.com, fans of the Cascadia and curious others will be able to read about the shoe’s history, meet the team behind the shoe, plus watch videos and read blog posts detailing every step of the shoe’s development. Brooks will also invite consumers to join in conversation with its footwear team and world-renowned ultra runner Scott Jurek to give feedback and insight on colors and features of first-round samples – allowing runners to influence important design decisions while the shoe is in development.

The Brooks Lodge is just one way Brooks is upping its online presence. In late October, www.brooksrunning.com, the company’s consumer website, received a complete overhaul that resulted in a new Run Happy┬« look and feel. The change allowed Brooks to upgrade its online merchandising capabilities, make it easier for consumers to find product and relevant multimedia content and more fully integrate the brand’s social media efforts and user-generated content throughout the site.

To experience the new and improved Brooks website, and for more information about the current Cascadia 5 and all Brooks performance running footwear, apparel and accessories, go to: www.brooksrunning.com.

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